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Registration Closed as of
Friday, July 5


 

Keynote Speakers

We look forward to celebrating our 50th anniversary with a robust and invigorating speaker lineup.

Darcy Luoma |  Website  |  LinkedIn  Leadership Coach and Organization Development Specialist, Owner of Darcy Luoma Coaching & Consulting, LLC  Bio Page

Darcy Luoma | Website | LinkedIn
Leadership Coach and Organization Development Specialist, Owner of Darcy Luoma Coaching & Consulting, LLC
Bio Page

Dr. Liz Gross |  Website  |  LinkedIn  Founder & CEO of Campus Sonar, Strategic Thinker, Social Listening Expert, Intrepreneur Keynote: How Social Listening Drives Communication Strategy  Bio Page

Dr. Liz Gross | Website | LinkedIn
Founder & CEO of Campus Sonar, Strategic Thinker, Social Listening Expert, Intrepreneur
Keynote: How Social Listening Drives Communication Strategy
Bio Page

Mike Barzacchini |  LinkedIn  Director of Marketing Services Harper College (Palatine, IL) Keynote: Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers  Bio Page

Mike Barzacchini | LinkedIn
Director of Marketing Services
Harper College (Palatine, IL)
Keynote: Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Bio Page

Nick Westergaard |  Website  |  LinkedIn  Strategist, Educator and Author of Brand Now and Get Scrappy Keynote: Get Scrappy: Smarter Digital Marketing for Organizations Big and Small  Bio Page

Nick Westergaard | Website | LinkedIn
Strategist, Educator and Author of Brand Now and Get Scrappy
Keynote: Get Scrappy: Smarter Digital Marketing for Organizations Big and Small
Bio Page

 

Conference Schedule

The Hospitality Suite is located on the 19th floor, Pool Tower 2: Room 21907

Saturday
July 13

Sunday
July 14

Monday
July 15

Tuesday
July 16

5:30 p.m. OCPRA Board Meeting
 (for members of the board)

7:30 p.m. - OCPRA Board Members Dinner
(for members of the board) 


 
OCPRA Annual Conference Registration
Early Bird OCPRA Conference Registration
Award Entries/Additional Plaque

Attendees are encouraged to wear
their school colors.

4-6 p.m. – Registration

5-5:45 p.m. – First-time attendee orientation


Dinner-Opening Keynote
6-8:30 p.m.

Pause‐Think‐Act: Build Your Thoughtfully Fit® Core
Darcy Luoma | Bio Page

8:30 -11:30 – Hospitality Room
Rm 21907

7:30 – 8:30 a.m. – Registration
Breakfast on your own - many options available including an iHop Express

MORNING KEYNOTE
8:30-9:30 A.M.

How Social Listening Drives Communication Strategy
Dr. Liz Gross | Bio Page


Breakout Session
9:45-10:30 a.m.

The Art of Advocacy: How to motivate grassroots to action in your community
Ally Glavas and Larisha Hunter - Candor | Bio Page

Producing Impactful Videos
Jason Whitely, Senior News Reporter at WFAA, Dallas Bio Page

From Brand Cops to Brand Collaborators: Successfully Enforcing Brand Governance
Erika Austin and Emily Blue, Purdue’s Office of Marketing and Media | Bio Page


Breakout Session
10:45-11:30 a.m.

Connecting Social Media Efforts to Offline Outcomes
Liz Gross, Campus Sonar | Bio Page

Once Upon a Time on Campus: Storytelling for College Communicators
Katie Storms, Manager of Digital Marketing, Richland College | Bio Page

Onward! A Short History of the Future of the Web in Higher Education
Georgy Cohen, Director of Digital Strategy, OHO Interactive | Bio Page


LUNCH KEYNOTE
11:45 A.M.-1 P.M.

Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Michael Barzacchini | Bio Page


Breakout Session
1:15-2 p.m.

Tell Your Story: Using Digital Marketing to Connect with Current and Potential Students
Janelle Archer, Marketing & Public Relations Manager
Allied Arts OKC | Bio Page

Data Driven Decision Making
Jimmy Hart, Director of Marketing, The University of Alabama Division of Strategic Communications | Bio Page

The Podcast Primer
Andy Wallace, Associate Director Of Oklahoma State University’s OStateTV | Bio Page


2:15-3 p.m.

NEW THIS YEAR
Maximize your OCPRA networking time with this interactive photography session

Interactive Photography Session (Optional)
Lauren Bieri and KT King, Photographic Services
The University of Central Oklahoma | Bio Page


Networking Opportunities
2:15-6 p.m.
– Hospitality Room Open; Networking Time, Rm 21907

6-6:45 p.m. – Pre-Awards Banquet Reception (Cash Bar)

6:45 p.m. – OCPRA Awards Banquet and Dinner
Emcees Adrienne Nobles and Adam Calaway

Post-banquet-11:30 – Hospitality Room Open,
Rm 21907

8 – 9:30 a.m. – Breakfast

9:30 a.m. – OCPRA Business Meeting

10 a.m. - Closing Keynote: Nick Westergaard
Get Scrappy: Smarter Digital Marketing for Organizations Big and Small
Bio Page

11 a.m. – Grand Prize drawing and closing comments

11:30 a.m. – Conference Adjourns


Substitutions and Refunds Policy:

  1. A discount is given for early registration.

  2. The OCPRA allows for substitution of participants.

  3. The OCPRA will provide a 100% refund in the event the conference is canceled.